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Our Methodologies

Design Thinking

Design thinking is a human-centric approach to innovation and problem-solving. It encourages empathy, ideation, and experimentation to create user-centered solutions. Everything we do follows this guiding principle. Here are some of the ways we help our healthcare clients.


The Process
1. Empathize Conduct user research to gather insightful information about end-users’ needs and problems.
2. Define Clearly define the problem based on insights gathered during the first phase.
3. Ideate Brainstorm creative solutions and encourage divergent thinking to explore various possibilities.
4. Prototype Develop a tangible or visual representation of the solution to test its functionality and effectiveness.
5. Test Test the prototype with users to gather feedback and learn about its strengths and weaknesses.
6. Iterate Based on feedback, iterate and refine the solution to enhance its effectiveness and alignment with user needs.
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